Sunday, July 29, 2012

GE ad shows NICU baby's first breastfeeding

I'm an Olympics junkie, so when I went out with some friends this evening we still had our eyes on NBC. This ad caught my eye, of course, because it showed babies in a NICU; when I saw the end I started hitting the friend sitting next to me with excitement (not hard. I think.) How wonderful that the happy ending to this commercial is...breastfeeding!

(If the embed doesn't work, click here for the direct link.)


Supurrkitten said...

I cried.
As a Nurse, who has taken babies from the ER to the NICU, I know how big and different and life changing that place can be. As a Mama, and a breastfeeding on at that. I know how special that first moment holdiing and being able to nurse your baby is. It was heartmelting to see this. I wnt to give GE a hug. Go them, some advertising executive is "brilliant."

coloradowildflowers said...

I found your blog through a search for this great commercial; I'm a former doula and full time OB nurse. I'm enjoying your blog!

P.S. Good for you, G.E.!! I hope you inspire more of this!