I'm an Olympics junkie, so when I went out with some friends this evening we still had our eyes on NBC. This ad caught my eye, of course, because it showed babies in a NICU; when I saw the end I started hitting the friend sitting next to me with excitement (not hard. I think.) How wonderful that the happy ending to this commercial is...breastfeeding!
(If the embed doesn't work, click here for the direct link.)
2 comments:
I cried.
As a Nurse, who has taken babies from the ER to the NICU, I know how big and different and life changing that place can be. As a Mama, and a breastfeeding on at that. I know how special that first moment holdiing and being able to nurse your baby is. It was heartmelting to see this. I wnt to give GE a hug. Go them, some advertising executive is "brilliant."
I found your blog through a search for this great commercial; I'm a former doula and full time OB nurse. I'm enjoying your blog!
P.S. Good for you, G.E.!! I hope you inspire more of this!
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